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Case Study - Ball's Rod & Kustom

Ball's Rod and Kustom is a well-known parts supplier for custom hot rods. They supply parts like wireless entry systems, window cranks, switches, wiring and trunk poppers.

Ball's Rod & Kustom has had great success selling parts through catalogs and other media. Like most businesses, they saw the need to fill and process orders online.

Ball's Rod & Kustom
Ball's Rod & Kustom  
5118 NW 24th Drive
Gainesville, FL 32605 
(760) 672-3540 
www.ballsrodandkustom.com  

The client already had an extensive website in place, however it lacked some key tools like a shopping cart or an inventory management system. The owners also wanted to see a consistent theme throughout the site, with easy navigation links on every page. Ball's Rod and Kustom turned to Crosby Interactive for the following:

  • Build a new site from the ground up
  • Incorporate a shopping cart and check out system
  • Implement a user maintained inventory management system
  • Redesign the logo
  • Create an intro page
  • Secure the site with SSL encryption
  • Reproduce the schematic diagrams for the various parts in vector graphics
  • Manage the company e-mail
  • Recover last domain records
  • Mask and redirect other domain names to the primary domain

Crosby Interactive was able to deliver on each request and successfully helped Ball's Rod & Kustom move forward into the realm of ecommerce.

Ball's Rod & Kustom chose to Escape the Ordinary with Crosby Interactive.

Ball's Rod & Kustom Website
www.ballsrodandkustom.com